La Polar - Spanish

The retailer disrupts its business model with data and analytics to revitalize customer relationships.

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Case Study

Client: La Polar Challenge: Recover from potential bankruptcy, improve weakened customer relationships, and strengthen the brand. Solution: Personalized behavioral model Results: By using a behavioral model to govern account management decisions, La Polar has improved and simplified the way it makes decisions and manages risk. Strengthened customer relationships have led to higher lifetime value and increased brand loyalty and sales.

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