Leading home insurer boosts retention through proactive policyholder “win back” communications

Client: Leading writer of home insurance coverage Challenge: Loss of up to 20,000 home insurance policies per month due to attrition — primarily from failure to pay renewal premium Solution: FICO® Customer Communication Services for Insurance Results: Contact established with 75% of the lapsed policyholders targeted as profitable customers to win back. 19.6% of the customer contacts resulted in the policy being “won back.”