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Major bank builds an innovative platform to drive profitable credit card growth

Major bank builds an innovative platform to drive profitable credit card growth

FICO® Retail Bank Offer Manager

Case Study

"With FICO's integrated platform, we can get a clear, true picture of the consumer, what their needs and preferences are, how we can satisfy those needs and preferences, and then how we can be sure we're making the most profitable decision for the bank."  

Senior Bankcard Executive