Skip to main content
Man using devices

Case Study

Major wireless telecommunications in the United States

How a major telco uses machine learning to build marketing response models

Case Study

Client: Major wireless telecommunications company
Challenge: Work across silos to build a marketing response model to make better predictions and produce faster, leaner marketing campaigns.
Solution: A custom machine learning (ML) model from FICO
Results: After implementing a custom machine learning model into a marketing campaign, the company experienced a customer response rate increase of 100% that has produced millions of dollars in revenue.