Major wireless telecommunications in the United States
How a major telco uses machine learning to build marketing response models
Client: Major wireless telecommunications companyChallenge: Work across silos to build a marketing response model to make better predictions and produce faster, leaner marketing campaigns.Solution: A custom machine learning (ML) model from FICOnResults: After implementing a custom machine learning model into a marketing campaign, the company experienced a customer response rate increase of 100% that has produced millions of dollars in revenue.
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