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Pekin Insurance - Leveraging Business Rules and Analytics as a Formula for Growth

Case Study

Going Beyond the Expected is more than just a motto for Pekin Insurance. With combined assets of $2 billion, more than 700 employees, 1,200 agencies, and 7,500 independent agents, Pekin has delivered personal, commercial, and health insurance to clients for 90 years. Through it all, they've focused on providing superior service at fair prices.

According to James Ruth, "FICO solutions allowed us to implement point of sale underwriting, something we couldn't have achieved without FICO Blaze Advisor. Also, working with FICO has provided us with the predictive analytics that we would never been able to develop on our own."