PicPay

Challenge
Transform PicPay’s siloed legacy systems into an enterprise platform that fosters a comprehensive 360o customer view, empowering the business team to drive the strategies

Solution
FICO® Platform: Onboarding and Credit Management

Results
PicPay created an engaging customer experience, leading to a 10% surge in its loan approval, a decrease in time to market, and readiness to scale using real-time data.

• PicPay, a digital ecosystem of financial services for consumers and businesses in Brazil, partnered with FICO to transform its siloed systems, creating a unified platform for a 360-degree customer view to drive personalized, strategic customer engagement.
• Using FICO Platform, PicPay enhanced onboarding, credit management, and enterprise optimization, enabling streamlined credit strategy, real-time data processing, and personalized customer offers.
• PicPay saw a 10% increase in loan approvals and achieved a 230% year-over-year growth in loan origination.
• This transformation strengthened PicPay's ecosystem, positioning it as a leading player in Brazil's open finance landscape and driving significant improvements in customer satisfaction and operational efficiency.