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Customer Engagement in the Age of Digital Transformation

On-Demand Webinar

The rise of the digital consumer has led to an explosion of data collected across all touchpoints in the financial services industry. Real-time online interactions are the new normal. To engage customers, particularly Millennials, marketers need innovative solutions – especially since 75% of Millennials don’t receive many offers from their bank and 43% don’t think that their bank communicates with them through their preferred channels. Omni-channel strategies can help you successfully engage your customers with real-time interactions as well as outbound campaigns. In this webinar, learn more about how AWS and FICO can help you build better customer engagement.

Join this webinar to learn:

  • How to use existing customer data to predict future behavior.
  • The benefits of using predictive analytics to create user profiles to leverage in real time. 
  • How you can model outbound and real-time customer interactions to create a single campaign.