2019 Deposits Consumer Survey: North America

FICO’s 2019 Deposits Consumer Survey provides unique insight into the savings behavior of 900 respondents across Canada and the US

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2019 saw in an increase in macroeconomic uncertainty, weighing significantly on the business environment of North American banks. Rate cuts by the U.S. Federal Reserve starting in August and the prolonging of holds by the Bank of Canada emerged as key outputs of this uncertainty, pressuring banks to increase attention on expenses and efficiency.
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