Canada 2018 Consumer Survey of Automotive Finance Perceptions
In late 2017, FICO commissioned a global independent research study with 2,200 consumers across nine countries to better understand key consumer perceptions within the automotive financing experience. Given new and disruptive innovations such as driverless cars managed by artificial intelligence, a shift to digital experiences, and collaborative economy models with start-ups like Uber and Lyft entering the mainstream, new subscription ownership models, and it is clear that the Automotive industry is experiencing a tremendous shift. In light of these changes, the goal of this research was exploratory in nature and intended to look for regional and other differences in how consumers view the financing portion of the experience, as well as identify gaps in how the ecosystem of providers (banks, captive finance companies, credit unions, dealerships and start-ups) are currently meeting customer expectations.
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