The Credit Union Guide to Prescreen Effectiveness
Now is a major opportunity for credit unions to grow rapidly while controlling risk. Open the door to more market share and higher prescreen campaign ROI with an approach that evens the playing field among big banks.
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To win, use big-bank technology with credit union smarts. Big banks have the budget and resources to flood the market and your current members with prescreen offers. Credit unions don’t always have the resources to imitate them—and resources alone are not the only way to win members.
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