Who's in the Digital Generation and why do they matter? The Digital Generation (Gen-D) is made up of technologically savvy consumers comfortable using all types of devices and apps. They’re open to trying nontraditional products that are fueled by technology. While Millennials and Generation X make up a large portion of this audience, Gen-D is more of a mindset. They’re having some very expected and unexpected impacts on our economy — and it’s a group that will increasingly dominate consumer spending for decades. FICO recently completed an extensive consumer research study that looks at Gen-D. This report covers data related specifically to the auto industry.
Download your free eBook
Take the next step
Connect with FICO for answers to all your product and solution questions. We look forward to hearing from you.