How Financial Technology Partners Can Help Financial Institutions Succeed with Prescreening

In the current pandemic climate, many financial institutions, particularly credit unions and regional banks, are facing an uncertain future. Prescreen solutions allow financial institutions to identify credit card targets, determine offers and execute campaigns. They can find prospects or customers that are most likely to respond to card offers, less likely to default and have high lifetime value. This increase in intelligent customer acquisition makes your clients more profitable and, in turn makes you more profitable.