Know Your Customer: A key ingredient to maximize credit union members’ satisfaction

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“Know your customer” is more than a compliance mandate. Knowing your members’ preferences, goals and aspirations— and using these insights to shape every interaction—is the key to earning and keeping their business. How can credit unions ensure that their products, services and experiences meet the expectations of today’s financial services consumer? FICO recently completed an extensive consumer research study of the banking industry. This report presents data on insights and opportunities relevant to credit unions.
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