Optimize the Retail Banking Experience

Deliver profitable, customer-centric offers

User Guide
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Retail banking growth is under siege from evolving customer expectations, disruptive entrants and regulatory requirements. Behind the need to evolve quickly is the relative lack of advanced analytics that permeate the industry, even as decisions need to get faster and smarter. This eBook shares some real-life stories of organizations that faced these challenges in a number of areas – and used advanced analytics, including optimization, to help drive better results in marketing, loan pricing and collections.

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