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You can’t effectively compete for today’s banking customers if you don’t know what those customers want. How do you tailor your acquisition and engagement strategies to meet the expectations of today’s customers? How do you position your products and brand to appeal to Millennial and Generation Z consumers? How can you build trust by helping customers navigate through difficult fraud and cybersecurity challenges? FICO completed an extensive consumer research study of the banking industry. This report presents data on insights and opportunities related to banking customers’ changing attitudes and behaviors.