Want to Keep Them? Get to Know Them

How understanding consumer preferences is key to building loyalty.

Release Documentation
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You can’t effectively compete for today’s banking customers if you don’t know what those customers want. How do you tailor your acquisition and engagement strategies to meet the expectations of today’s customers? How do you position your products and brand to appeal to Millennial and Generation Z consumers? How can you build trust by helping customers navigate through difficult fraud and cybersecurity challenges? FICO completed an extensive consumer research study of the banking industry. This report presents data on insights and opportunities related to banking customers’ changing attitudes and behaviors.
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Connect with FICO for answers to all your product and solution questions. Interested in becoming a business partner? Contact us to learn more. We look forward to hearing from you.