AI: Less Artificial, More Intelligent

Giving Your Business a Cognitive Advantage

Market Intelligence
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Executive Brief

It’s time to get real about Artificial Intelligence. Computing advances and big data are bringing artificial intelligence (AI)—for decades, largely an academic pursuit—into the business mainstream. Because AI technologies give us powerful ways to make sense of data at scale, they’re becoming an increasingly important source of competitive advantage. Reaping the benefits, however, depends on understanding how to apply machine intelligence to business processes and balance it with human expertise.
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