Driven by the convergence of two sweeping trends — the rise of the Millennial generation, and consumers’ broad need to seek convenient sources of cash — today’s lending landscape is host to a rapid proliferation of alternative lenders: Digital wallets Debt consolidators Direct lenders Marketplace or peer-to-peer (p2p) lenders And many more to come, as innovative new business models emerge Collectively, these alternative lenders claim a significant and quickly growing piece of the worldwide consumer debt market, which stands at more than $12 trillion in the US alone.
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