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The way most banks try to boost performance is like walking around a dark room with a dim flashlight. Only able to see a few steps ahead in one direction, they select and test a new strategy. If it’s successful, they roll it out and start again.
There’s no time for that anymore. Today’s leaders are using optimization as a flood lamp to illuminate a landscape of opportunities. They’re leaping ahead to winning strategies that would otherwise take many cycles to approach. Barry Honeycombe, a top FICO Solution Sales Partner who’s worked with FIs all over the world, answered questions about optimization from Alex Johnson, Director, Solution Marketing.