Today, the industry-accepted practice with worldwide automakers is to largely ignore the individual and apply broad-based, above-the-line marketing to large segments of the population. This inefficient approach results in nearly 25% of the price of a new vehicle ($8,500 US) being spent on advertising and promotional costs. This executive brief explores new ways to use advanced analytics and artificial intelligence to drive automotive buying demand and drastically improve the effectiveness of your marketing efforts.
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