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Fintechs and challenger banks have put a dent in the financial services universe. By developing compelling new products, services and experiences, these companies have set a new standard and raised customers’ expectations. While traditional banks work to meet these raised expectations, the challenge for new market entrants is turning their beachheads into sustainable, profitable businesses. FICO facilitates this transformation with our industry-leading analytics capabilities.
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Fintechs and challenger banks have put a dent in the financial services universe. By developing compelling new products, services and experiences, these companies have set a new standard and raised customers expectations. While traditional...
FICO® Centralized Decisioning provides financial services firms with the all-encompassing, unified decisioning infrastructure they need to continually transform raw data into useful, actionable and measurable strategies to drive their businesses
Client: China Minsheng Bank Credit Card Center, one of the 10 largest card issuers in APAC
Project Goal: Realize marketing digitalization, precisely segmenting customers and giving differentiated offering to improve marketing performanc...