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Physical retail stores aren’t dead, but keeping them alive means transforming what the retail customer experience needs to be. In that regard, retailers of all shapes and sizes – including grocers, department stores, car dealers and even banks (who sell “products” too!) need to rethink the holistic customer experience, and figure out where B&Ms fit into the larger customer ecosystem.
Download this executive brief now to find out how advanced analytics – including often underleveraged tools such as optimization – are helping bleeding edge retailers answer these critical questions: