The Future of Brick-and-Mortar Retail: Five Questions You Need to Answer

Physical retail stores aren’t dead, but keeping them alive means transforming what the retail customer experience needs to be. In that regard, retailers of all shapes and sizes – including grocers, department stores, car dealers and even banks (who sell “products” too!) need to rethink the holistic customer experience, and figure out where B&Ms fit into the larger customer ecosystem.   Download this executive brief now to find out how advanced analytics – including often underleveraged tools such as optimization – are helping bleeding edge retailers answer these critical questions:

• How to know your shoppers — and act on it
• The real importance of pricing
• How to know which categories are changing next
• What to do if you lose your trip drivers
• How to create an environment worth the trip