Consumer appetite for ease and speed is driving retailers to rethink the way they manage fraud. It’s no surprise that retailers with the most attractive goods and resell potential get targeted the hardest. However, there is a shift, particularly to gift cards, which can be easily transported and sold at an attractive price point, increasing the trading area for fraudsters. The main concern for retailers isn’t just preventing fraud losses, but also protecting their brand and the customer experience. This is especially important in a retail landscape where one-click transactions, same-day delivery, and click-and-collect services have become the baseline for retailers looking to differentiate themselves.
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