FICO® Marketing Solution Suite Hot Topics Q&A

FICO® Marketing Solution Suite Hot Topics Q&A

Executive Brief

According to Forrester, “your relationships with your customers are your primary competitive differentiator.” Now, as these relationships become increasingly digital, the rest of the enterprise is on board. From origination through collections, banking operations and decisions are becoming more customer-centric — a transformation that benefits marketing.

This Q&A describes how FICO enables banks to connect decisions across the enterprise in ways that lift marketing to a whole new level of capabilities.