How financial technology partnerships help credit unions and regional banks with customer acquisition campaigns

Smaller financial institutions can remain competitive by leveraging flexible prescreening solutions through a financial technology partner

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Executive Brief

For credit unions and smaller banks, competing with their bigger counterparts is a constant challenge. The pandemic and associated economic uncertainty has made the landscape for card lending even more difficult, with the need to shape an effective strategy for engagement with their customers being all important, along with the ability to get customer campaigns into market quickly. 

By offering prescreen solutions, financial technology partners can: 

  • Extend and enhance existing relationships 
  • Offer a more complete set of lifecycle solutions 
  • Give clients more flexibility and control 
  • Reduce operational expenses connected to acquisition 
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