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For the US payment card industry, October 1, 2015, was an historic day. On this day, the liability for counterfeit card fraud at the point of sale (POS) shifted from payment networks and associations to the least protected merchants. But instead of a “big bang,” the deadline came and went “like rolling thunder”; at the end of2015, only an estimated 63% of US payment cards contained EMV chips, according to The Payments Security Task Force.1 Julie May explains what the US payments industry, and consumers, can expect as the EMV rollout rolls on.