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Financial services organizations are always striving to make better decisions, and one of the easiest ways to do so is by adding more and better data to their decision-making process. But how can they evaluate data in the most efficient and effective way possible? The last thing an organization wants to do is waste time on inefficient processes to a few hypotheses or waste money on data that doesn’t show value. Yet that’s what many organizations do today. In this paper I will share my experience in helping numerous companies introduce new data, and I’ll give you some ideas for how to evaluate data more effectively.