Time deposits (TD), also known as fixed deposits or term deposits, are the most popular deposit-gathering vehicles in most geographies. The primary driver for the growth is the guarantee of high interest rates for a known, fixed duration for consumers. Optimizing pricing for your TD renewal offers is more than just assessing your rates relative to competitors as maturity dates approach. Here are two questions to consider: What are the spending patterns and liquidity needs of renewing customers approaching maturity? Do customers have urgent needs for liquidity that could impact TD renewal?
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