Getting pricing right impacts profit like nothing else. And today, banks and other financial institutions must get pricing right in the context of complicated risk and offer decisions, often within very small time windows.
In retail lending, financial institutions are struggling to price credit amid economic uncertainty and despite substantially reduced visibility into consumer creditworthiness. On the deposit side, rising balances, the low-low rate environment, and consumer perception that all banks are pretty much the same is creating a different problem: How to reduce liquidity risk by going beyond price to optimize offers that increase customer retention.
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