For the telecommunications industry, meeting customer expectations and avoiding churn is a constant challenge. Customers have more options, and are more sophisticated than ever. They want efficient and timely communications for rate changes, scheduling, disconnect, reconnect, billing and payments. And they’re looking for service and communication through the channels they prefer. Because switching is such an easy option, it is important for telecommunications companies to meet these expectations and nurture customers through frequent and transparent communication to build loyalty.
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