Retail digital transformation has accelerated due to the pandemic’s pressure on organizations to meet cross-channel customer experience needs. Modernization is generally good news because it leads to more efficient business processes. However, rushing this transformation without strategic planning can have negative long-term impacts, leaving retailers with siloed channels and sizeable investments in technologies such as personalization without measurable uplift. It can also lead to consumer distrust if you continue to misuse data to clutter inboxes rather than offer relevant cross-channel experiences.
Achieve your personalization business objectives
- Know your customer at scale
- Unlock the value of data with analytics
- Orchestrate consistent customer messages across the business
- Execute contextual experiences across channels
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