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Across industries, there’s growing recognition that sustainable business growth doesn’t come from new customer booking alone. It also comes from how many of the new relationships become profitable and whether you can retain these customers and influence them toward higher-value-generating behaviors. To succeed, you have to make smarter onboarding decisions that consider a wide range of information about prospects and your business objectives. You have to make these complex decisions immediately, keeping the onboarding experience simple for customers. And this strong start must be part of a long-term strategy for elevating customer lifetime value.