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To make the most of those small windows of time when a prospective customer’s attention turns your way, you need to make better onboarding decisions faster. Then carry the momentum forward into servicing the account with valuebuilding engagements throughout its lifecycle. Modern automation and analytics put the means to create and change these critical decisions and strategies in the hands of business users, increasing organizational agility while reducing operating costs. Wherever you currently are in adoption of these technologies, there are manageable next steps you can take to lift relationship values and business performance to higher levels.