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The telecommunications industry is in a continual state of change. Providers must manage regulations and ever-changing consumer desires, and maintain a massive technology infrastructure. The pressure of managing voluntary and involuntary churn, increasing ARPU and managing retention efforts is a constant area of focus. As departments focus on their individual KPIs and corporate goals, it may be hard to understand how these individual metrics fit into the overall strategy for the organization. A solution to consistently manage these decisions across departments can result in a holistic view for the executive team.
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