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Executive Brief
Why optimization matters The practice of applying analytics to data in order to solve commercial problems and make better decisions is not new. Medium- to large-sized companies typically engage data scientists and analytics/ operations research (OR) teams to address decision management challenges and create solutions by using advanced “prescriptive” analytics, or what’s often referred to as optimization. Companies are able to capitalize on the true potential of advanced analytics by combining AI, ML, and optimization with human expertise to give their data a more powerful voice.