A new generation of customers requires a more modern approach to traditional collection strategies. More citizens than ever simply do not open traditional mail, including letters from government agencies. Landlines are being eliminated in favor of cell phones. A full 77% of Americans have a smartphone and 69% use social media. Among Americans aged 50–64, 74% have a smartphone and 64% use social media.1 Government agencies are under significant pressure to continually do more with less, and urgently need technology using the power of predictive analytics to make the best possible decisions, determine the best strategy to reach citizens, and do this in a fully automated process.
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