Banco Bradesco: Achieving digital transformation at scale 2023

The key to successful customer management is achieving digital transformation through a collaborative organizational culture. However, this is often a challenge because many firms struggle with legacy systems and siloed structures.

Come hear Natalia Izique discuss how Banco Bradesco is driving optimal outcomes at scale with Brain (Bradesco Business Intelligence), a digital transformation program in partnership with FICO. She'll explain how they built and manage Brain, and the ways it helps them provide a more intelligent and connected customer journey. Learn how its agile structure and operational model allows Banco Bradesco to escalate and replicate the model to other business areas — fostering innovation, collaboration, and superior customer experiences.