Enterprise Intelligence: A Framework for Platform-Based Customer Centricity

Customer centricity – making every customer touchpoint a satisfying user experience that extends the customer journey – is the key raising customer loyalty, retention, and lifetime share-of-wallet.

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FICO World Presentation

Customer centricity – making every customer touchpoint a satisfying user experience that extends the customer journey – is the key raising customer loyalty, retention, and lifetime share-of-wallet. A platform not only unifies and synergizes all of the disparate data needed to glean omnidirectional customer insights, it can also dramatically increase information manageability across people, processes, and technologies — all while simultaneously lowering total cost of ownership.

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