Navigating Mortgage Market Shifts: Retention, Competition, and Smart Lending Strategies 2025
FICO World 25 Session Presentation

FICO World Presentation
Join us for an insightful session on the current economic shifts disrupting the mortgage market, affecting both home buying and refinancing. We'll explore how high interest rates have put home buyers on hold and caused payment shocks for existing homeowners as rates reset to historically high levels. In an environment where lenders face the dual challenges of retaining existing customers and attracting rate-conscious borrowers, we’ll uncover how the concept of customer primacy can enhance cross-selling and deposit growth strategies. Investigate how a platform approach offers a layer of abstraction for analytical and decision support capabilities, opening the world of third-party data, powerful simulation and outcome awareness, and the flexibility to continuously improve and deploy better decisions in your mortgage journeys. Get ready to navigate this dynamic market with confidence!