Happy customers are engaged customers

Making savings simpler and engaging as a route to retaining customers will always be worth the investment.

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Hot Topic

The new battleground is now customer experience. Many saving accountholders associate their savings with goals and future life events. Savings often are for short-term goals or a rainy-day fund. Get it right with a personalized experience and there’s no reason for your customers to ever go elsewhere and new customers are attracted to your deposit products. These are challenges we’re helping our strategic clients from across the globe tackle every day. Below, we’ve summarized some of the typical questions bank product managers and retail banking executives often ask.

This customer engagement Q&A covers several key topics, including: 

  • What is goal-based savings?
  • Why is goal-based savings a valuable bank service?
  • Is goal-based savings working well for bank customers?
  • Does goal-based savings deliver positive business results?
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