US Consumer Survey: Digital Account Opening
The pandemic is driving a digital-first mindset. Is your account-opening process ready for today’s digital-first world?
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Learn how seamless digital account opening reduces friction, attracts more good customers, and reduces abandonment. Our 14 country, 14,000 consumer survey uncovers:
- How many favor digital channels over a year ago?
- How many will open an account online (app or website)?
- How high are expectations for digital identity proofing?
- Frustration means abandoned applications, but not all friction is bad. How much is too much?
- What is the real cost of forcing customers to take action out of channel?
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