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What do people really want from their banks?

The opportunity for banks is here.

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Market Research

It’s a hard question to answer because, generally, people are very satisfied with the current products and services that they get from their banks. And yet, people are hiding a vast set of unmet financial needs. Needs that they don’t talk to their banks about because they (rightly) assume that their banks don’t have any products that could address them.

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