Facts Interfering with a Good Story: Why Fintechs aren’t your Biggest Problem

On-Demand Webinar

Hosted by American Banker

The dominant narrative in financial services is that traditional banks, faced with plummeting satisfaction and NPS scores, are in imminent danger of losing their most profitable customers to emerging fintech disruptors.

According to FICO’s 2017 U.S. Consumer Banking Survey, the immediate threat posed by external disruptors is significantly less dire than the headlines would suggest. Indeed, concerns over external disruptors often serve to distract from less sensational, but potentially more important customer and market trends. 

In this webinar, attendees will receive:

  • An overview of customer satisfaction and NPS benchmarks for national, regional, and community banks and credit unions.
  • Insight into customer trends that actually pose imminent threats and opportunities for banks and credit unions.
  • Ideas for engaging Millennial and Gen Z customers, based on the unique preferences of each segment.  

Speaker: Alex Johnson, Senior Marketing Manager, FICO (Presenter) Mike Sisk, Contributing Editor American Banker (Moderator)