Elevating Customer Lifetime Value Through Advanced Analytics

Most organizations know that new customer acquisition alone will not drive sustainable revenue.  Knowing which customers are more profitable and being able to retain them are equally as valuable to business growth. In addition, it is critical for organizations to make these complex decisions immediately, while making the experience simple for customers.     How can companies establish a long-term strategy of elevating customer lifetime value? How does advanced analytics help organizations make faster, better decisions about their customers? In this 60-minute webinar, learn more about:

• Key technologies that organizations are using to increase customer lifetime value (CLTV)
• Value drivers that can enhance the capabilities of existing customer-facing and backend systems – why rip and replace?
• How advanced analytics can drive more definitive insights into customer risk and reward probabilities