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The Custom Decision Optimization Pre-Configured Application puts you in control of generating strategies that produce optimal actions for each of your prospects and customers—and increased profits for your bottom line. By expanding the application of analytics beyond predictions to decisions, the FICO methodology helps you pinpoint the best customer treatment strategies while balancing complex and often conflicting business objectives. Using sophisticated decision models embedded in the application, you can generate new strategies, run "what if" scenarios, explore various points on the efficient frontier and more—all from your desktop.