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The lending market is saturated with financial institutions vying for the same customers as a path to growth. In order to gain competitive advantage, forward-looking lenders seek to
diversify the segments they target and differentiate product offers. A FICO® Custom Score brings lenders increased predictive power while retaining the consistency and integrity
that lenders expect from the world’s leading credit risk score. Providing a higher level of predictiveness over broad-based bureau or expert, off-the-shelf scoring solutions, a FICO® Custom Score allows you to leverage additional credit data sources and considerations to more precisely distinguish good and bad risks based on your specific lending objectives — helping drive more profitable decisions.