FICO^® Customer Dialogue Manager—Pharmaceutical Manufacturers

As marketing evolves from "batch and blast" to real-time, two-way communications, the most successful brand marketers will be those that can motivate customer action with relevant, consistent and personalized dialogue through the customer's preferred channel. FICO^® Customer Dialogue Manager enables marketers to plan, execute and manage multi-channel campaigns that are precisely targeted to individual customers based on their interactions, needs and preferences. As a result, marketers can better focus their budgets on initiatives with a higher likelihood of success, leading to improved profitability.