FICO® Message Director

An immense amount of content is being directed at consumers online and via mobile and social channels today. For yours to stand out and support your initiatives, you need more than artful creative. You need scientific delivery of the best content for each customer.

FICO^® Message Director targets content based on customer data and contact history, contextual information about current activity, and in-use or preferred channels. It works with FICO^® Customer Dialogue Manager for outbound campaigns and FICO^® Real-Time Experience Manager for on-the-spot interactions. In every situation, it helps you give customers content they’re likely to respond to positively, while presenting a unified brand image.