Consumers of financial products have more choices than ever before. Empowered by digital delivery channels, individuals and businesses are now able to find the products that best fit their needs and acquire those products in a quick and seamless manner. In this acquisition environment, a growing number of financial technology (fintech) providers are jostling with traditional financial institutions for market and mind share. The winners will be those organizations that are able to consistently deliver compelling products and experiences as market conditions, competitive dynamics and regulatory requirements continue to fluctuate.
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