To drive profitable growth in tightly contested retail banking markets, make the most of those small windows of time when consumers turn their attention your way. Anytime, anywhere a consumer chooses to engage, be ready to perform prescreening on the fly. By presenting real-time, prescreened, individualized offers to creditworthy consumers at a moment when they’re likely to be responsive, you’ll keep their attention and earn their business. You’ll also enhance customer experience and the profitability of your credit portfolios.
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