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Every credit decision telecom companies make — whether customer acquisition, originations, account management, retention or collections — is more complicated and consequential today than ever before. The increasing variety of products, bundles, channels, partnerships and business models expands the factors to be considered as well as the range of possible decision choices in each instance. These decisions reach well beyond their immediate outcomes, shaping future revenue streams and customer lifetime value as well as credit and attrition risk throughout the relationship. Optimization cuts through these factors and choices, pinpointing the best way to accomplish your objectives in every customer decision.